Artificial Sweeteners
Sweet Lies You Don’t Need
The Problem
Artificial sweeteners like sucralose, aspartame, and acesulfame-K are often used to create a fake sense of zero sugar health. But studies show they can disrupt gut health, increase cravings, and may even impact metabolic health over time.
What It Means for You
- Gut microbiome imbalance
- Increased appetite and sugar cravings
- Possible long-term metabolic disruption
What We Do Instead
At TrueBasics, we say no to artificial sweeteners.
Date Powder
The Healthy-Looking Sugar Trap
The Problem
Brands often swap refined sugar with “natural” sweeteners like date powder, jaggery powder, or honey. Looks clean, right? But the sugar load is the same—and sometimes even higher.
What It Means for You
- Fake & “healthy” claims that don’t reduce calorie load.
- Hidden spikes in blood sugar.
- Risk of insulin spikes if consumed daily.
What We Do Instead
We don’t hide sugar under fancy names. TrueBasics proteins are free from date powder, jaggery, syrups, and hidden sugars. Clean protein, no sugar games.
Ingredient Fillers
How Brands Bulk Up & Cheat you
The Problem
Fillers like maltodextrin, gums, and starches are added to bulk up the product, improve mixability, or cut manufacturing costs—at your health expense.
Common Fillers to Watch Out For:
- Maltodextrin
- Dextrose
- Modified starch
- Gums (like xanthan gum, guar gum)
What It Means for You
- Empty calories with no nutritional benefit
- Possible gut discomfort, bloating, digestive issues.
- Paying for stuff you didn’t even want.
What We Do Instead
TrueBasics protein has zero fillers.Every scoop is pure, clean whey—because when you pay for protein, you should get protein.
Amino Spiking
The Silent Scam You Should Know
The Problem
Artificial sweeteners like sucralose, aspartame, and acesulfame-K are often used to create a fake sense of "zero sugar" health. But studies show they can disrupt gut health, increase cravings, and may even impact metabolic health over time.
What It Means for You
- Gut microbiome imbalance.
- Increased appetite and sugar cravings.
- Possible long-term metabolic disruption.
What We Do Instead
At TrueBasics, we say no to artificial sweeteners.
Artificial Flavours
The Hidden Chemical Cocktail
The Problem
Many products use artificial flavours or misleadingly labeled “nature identical” compounds that are lab-made imitations of real ingredients.They taste like chocolate or mango—but come from a chemical lab, not a farm.
What It Means for You
- Synthetic additives in daily consumption.
- Fake taste experiences, sometimes with aftertastes.
- Lack of clarity in labels.
What We Do Instead
TrueBasics uses only natural flavours—that means flavours derived from real, edible sources like vanilla beans, cocoa, or fruit extracts.We use just enough to enhance the experience, not mask the product. Nothing artificial. Nothing misleading.
Anti-Caking Agents Flow Agents
The Unseen Add-Ins
The Problem
To make powders flow better, brands often add things like silicon dioxide, magnesium stearate, or talc—substances you didn’t ask for.
What It Means for You
- More chemical load per scoop.
- Subtle interference with gut absorption over time.
What We Do Instead
TrueBasics skips unnecessary flow agents. Our protein stays pure and as close to nature as possible.
Unverified Claims
“Clinically Proven” Without Proof
The Problem
Buzzwords like “clinically proven,” “lab tested,” or “certified clean” are thrown around casually—without showing any actual proof to the consumer.
What It Means for You
- Blind trust in marketing words.
- No real transparency behind claims.
What We Do Instead
Every batch of TrueBasics is tested at NABL-accredited 3rd-party labs, with full reports made public. Not just claims—proof you can click on.
